America’s #1 brand of shaving cream, Barbasol, is back for a third-straight year as title sponsor of the Horizon League Basketball Championships.

Why this matters: This agreement creates a year-round opportunity for Barbasol as excitement builds toward March. In another major move, this partnership continues strategic alignment and consistency while the financial benefits support League stakeholders and student-athlete experience.

Major Voices

Horizon League Commissioner Julie Roe Lach

“In a time of dynamic change in college sports, our League continues to seek major opportunities and meaningful partnerships. Barbasol’s title sponsorship represents this innovative mindset. Barbasol continues to realize return on investment through the company’s sponsorship of the League’s most high-profile championship events. I can’t thank Tim McNamara and Barbasol enough for their support in ensuring we deliver major experiences.”

Barbasol Vice President of Marketing, Tim McNamara

“We are excited to be back as the title sponsor of the 2025 Horizon League Basketball Championships, partnering with Commissioner Julie Roe Lach and her talented team. The energy, time and dedication of both the staff and players shows no limit to what they can achieve. We look forward to another exciting season of dramatic close shaves on the road to #MarchStartsHere.”

Dig deeper:

• Once again, CSMG helped secure the extension as a national sponsorship sales partner of the League. “We are so grateful to the Collegiate Sports Media Group for their continued guidance as we enhance this important partnership,” said Horizon League COO/SWA, Christine Neuman.

• The #MarchStartsHere campaign continues in conjunction with the Barbasol Horizon League Basketball Championships. Indianapolis will feature several major college basketball events in 2025, including a NCAA Men’s Basketball Tournament Regional and the semifinals and championships of the NIT and WBIT. The Barbasol Horizon League Basketball Championships tips off another incredible stretch of collegiate events in the city.

• The 2025 Barbasol Horizon League Basketball Championships will begin March 4 and 6 with early round games on campus and will culminate with the semifinal and championship games at the Indiana Farmers Coliseum March 10-11. Groups, youth sports organizations and basketball fans interested in attending games or learning more about getting involved in Indianapolis are encouraged to email Kelley Ford at kford@horizonleague.org.

• Barbasol is America’s #1 brand of shaving cream. For over 100 years, generations have trusted Barbasol for a close, comfortable shave. Barbasol is proud to offer a comprehensive lineup of shaving cream and razors at retailers nationwide. Barbasol is owned by Perio Inc., a family-owned consumer products company headquartered in Dublin, Ohio. For more information on Barbasol, visit www.Barbasol.com.

• The Horizon League is an NCAA Division I athletics conference comprised of 11 member institutions headquartered in Indianapolis. The League and our member schools develop 3,000+ student-athletes for life. Through unique opportunities in major metropolitan cities, their athletic, academic and personal aspirations can be achieved. Because what they learn today will inspire who they become tomorrow. For more information, visit HorizonLeague.com.

Medal of Honor Recipient Ari Miller

“Thank you to the Horizon League for the recognition and honor of bestowing me this amazing award. I am truly honored and grateful to have been chosen for this award and could not be where I am now if not for my supportive family, teammates, coaches, and friends who have been in my corner since day one. I have been provided amazing and rewarding opportunities at Milwaukee, through the community, athletic department, academic curriculum, and on my teams. I was able to challenge myself, be involved in communities and clubs that inspire me, and learn numerous life lessons in my time at Milwaukee. I could not have imagined another college experience anywhere else, as I was able to show my passion to Milwaukee athletics and the city through the support that the department provided to me. The lessons I’ve learned as a student-athlete have given me confidence to believe in myself and instilled in me the understanding that a supportive, empathetic, and passionate work ethic is the true key to success in anything I do in life - professionally, personally, and in the community. Thanks again to the Horizon League for this prestigious award, and for the opportunities the conference has given to me through my time here.”

• Miller served as MKE’s SAAC President in 2023-24 and was a volleyball team captain for three seasons.

• Miller was involved in numerous community service projects on campus and in the community, including with Special Olympics and as a Riverside High School Volleyball Volunteer Mentor.

• Miller is the only student-athlete in #HLVB history to earn All-League First Team honors five times and departs as MKE’s program leader in kills (1,563), attacking percentage (.344), matches and sets played (135/499).

• Miller completed her Health Care Administration undergraduate degree at Milwaukee before continuing her studies in the MBA program.

• Miller is a four-time member of the #HLVB All-Academic Team, a three-time College Sports Communicators Academic All-District Team selection and two-time Horizon League Fall Scholar-Athlete of the Season honoree