USL Super League, Gainbridge® Announce Historic Naming Rights Partnership

In a historic inaugural season, Tuesday marked a major milestone for the USL Super League – the league will become the Gainbridge Super League starting with the 2025/26 season.

As part of a landmark, long-term partnership, the Group 1001 financial services company has become the first-ever entitlement partner of a professional soccer league in the United States. Under a multi-year agreement, Gainbridge® will also serve as the Official Partner and Exclusive Financial Services Partner of the Division One professional women’s soccer league — a significant moment for women’s sports and the business of soccer in America.

• INVESTING IN: In recent years, Gainbridge® has become one of the world’s leading investors in women’s professional sports. It holds the naming rights to Gainbridge Fieldhouse, home of the WNBA’s Indiana Fever, and is the title sponsor of both the LPGA Tour’s The ANNIKA driven by Gainbridge at Pelican and the Billie Jean King Cup by Gainbridge, one of the biggest tournaments in women’s tennis.

• GRASSROOTS WORK: In collaboration with Parity, the group has invested strongly in grassroots programs across the country. During the 2024 Parity Week by Gainbridge®, $172,000 were distributed in grants to 22 organizations, helping create special events and supporting pathways for women and girls to participate in sports at every level.